While you might have never considered documenting your practice’s origin story, you’re likely familiar with seeing what is known as “About” pages on any operating business’s website. An About page on a website is critical for building trust and credibility with any online visitors or potential customers. Here are several reasons why it’s essential to have an About Page:
Consider following this guideline when gathering content for your practice’s About page:
How was your practice founded, and what was the inspiration behind it?
What milestones and achievements have you accomplished along the way?
Mission & Vision:
Does your practice have a mission statement?
What are the core values that you hold your practice to?
Services & Experience:
Is there a particular service that you specialize in, or a condition you treat most commonly?
What are your qualifications? What makes you an expert?
As mentioned already, an About page is essential for building trust and credibility with those visiting your website and potential patients. It provides an opportunity to personalize your brand, showcase transparency and a commitment to your values, establish credibility and expertise in your industry, differentiate from competitors, and tell the brand’s overall story.
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