What To Look For in a Digital Marketing Agency in 2022

what to look for in a digital marketing agency

As a business owner, there is never enough time in the day. That being said, a chunk of that time must be set aside to focus on your marketing strategy. By not doing this, it’s pretty much guaranteed that you’ll miss out on that shiny spot on the first page of Google, an influx of calls, and an increase in sales.

For more on WHY you should be outsourcing, you can read our blog on the benefits of hiring marketing experts to grow your business here.

However, it’s important to know WHAT you’re looking for in a digital marketing agency before you jump the gun. With so many fish in the online pool of experts, it’s crucial to distinguish what’s worth the money and what isn’t.

Here’s a list of the top five things you should be looking for when choosing the right digital marketing agency to grow your business in 2022:

What Do They Specialize In?

Digital marketing agencies come in all shapes and forms. When it comes to hiring one, you have to ask yourself what it is your business could benefit the most from.

Do you need to up your social media game?
Are local clients struggling to find your business online?
Is your website converting?

While some agencies claim to do it all, it’s often important to consider finding an agency that specializes in exactly what you need and has supporting evidence of why.

For us, it’s SEO. We factor search engine optimization into every decision that we make, including website design. It’s how we help your business get found more easily online.

How Do They Measure KPI's?

If you’re a business owner outsourcing marketing services, you’re going to want to see how these services are paying off. Finding the right digital marketing agency means that they’re able to break down what’s working and what isn’t working for your business. How do they measure your Key Performance Indicators?

Having a system and plan in place for how to measure success is key in being a good digital marketing agency. If you don’t have a system to measure success, how do you know that your strategy is a good one for your clients?

Be sure to hire a digital marketing agency that takes your goals into consideration and can tell you how they’re going to analyze their strategy for your business (the number of people who visit your site, the time spent on your site, bounce rate, etc).

What Results Are They Promising, And How Fast Are They Promising Them?

Are you talking to a digital marketing agency that’s promising you the number one spot on Google in a matter of weeks, and guaranteeing that you’ll stay there?

Our only advice: run.

Digital marketing and (good) SEO is not a one-time quick fix. Quality, lasting SEO strategies take a great deal of patience and the right team of experts that know how to target your local market. Getting on the first page of Google is NOT impossible, but it surely will not happen in a week. Beware of false promises.

How Much Do They Charge?

As digital marketers ourselves, we understand that prices vary in the digital world. From freelancers to agencies, a digital marketing budget can fall on both ends of the spectrum: low to high. Be wary of outsourcing to a low-quality agency, who’s charging a low price for web design, SEO, or branding services. If an agency is offering their prices to you for a low amount, then there is a solid chance that those services are not going to be the quality that your business deserves. Likewise, the less you’re paying for a service, the less time an agency owes you. You get what you pay for, and digital marketing is a long-term investment.

How Do They Communicate With Clients?

Communication is key in any relationship, but especially so when you’re paying for a service. When searching for the right digital marketing agency, you want to find the experts that are going to keep you in the loop. After all, you are the ones that are paying them. A digital marketing agency should be communicating with you about what they’re doing, why they’re doing it, and be open to any conversations or questions along the way. If you feel that the above isn’t happening, then you haven’t found the right experts for the job.

Key Takeaway's for Your Business

In today’s digital world, there is no shortage of individuals or agencies advertising their marketing services. This is why it’s crucial to distinguish what’s worth the money and what isn’t.

The five things you should consider when choosing the right digital marketing agency are their services, how they measure KPI’s, the results they’re promising, their pricing, and their communication with clients.

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