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What To Include in Your Google Business Profile (GBP) Description

July 12, 2022

What is a Google Business Profile?

A Google Business Profile is where a business can manage their online reputation and control how they are showing up across Google in areas such as Maps, Search, and more. If you have ever searched for a type of business or service followed by the words “near me,” you’ve read through a Google Business Profile before.

Why your GBP needs a description

There are various aspects of a GBP, including the category of the business/organization, photos, a website link, and reviews. While all of these aspects are also informational, none provide the immediate insight that a description does. In the case of FirstPage, there are many other marketing agencies or individuals offering marketing services within the area.

Without a description, there’s no way to tell what makes us unique, aside from leaving Google to visit our website. The description gives consumers a brief, but informative idea about what a business or organization does, sells, and more without having to leave the profile itself.

What To Include

What do you do?
Explaining what you do, offer, or sell in your description is a given. If you offer a service, what is it? If you sell a product, what does that product help with? What are your products or services intended to do for others?

How are you different?
In order to stand out from your competition, you have to establish what makes you unique. What does your business or organization offer that is different from others in the same industry? Is there something about your service(s) or product(s) that is special and proven successful?

What’s your history?
History means credibility, and the description portion of a GBP is a great place to plug this information. Has your business or organization been around for a while? If so, this is a great thing to mention. Have you won any awards, locally or otherwise? Do you have a powerful statistic up your sleeve that would show consumers the power of your services or products?

Length

While Google allows up to 750 characters in a Google Business Profile description, only 250 of those characters are seen up front. The chances of a potential client or customer taking the time to read anything beyond what’s initially shown is slim to none—so whatever you think that they should know, be sure to spit it out at around the 300 character mark.

Examples

If you’re still stuck on what to include in your Google Business Profile description, check out the examples below from various industries.

ForSight Unique Eye Care & Eye Wear