Sly’s Sliders and Fries


The Challenge

The owners of Sly’s Sliders and Fries were paying a local Newspaper company to develop and maintain their website.  They were not happy with the look of the site or the performance.  They were given minimal options and expected more results for the $2,000+ per year that they were paying.   Sly’s also had very little social media presence, only posting 1 or 2 times per month.  The owners were just too busy to do it and did not have funds to hire a Social Media Manager.

FirstPage identified areas that Sly’s requested improvement and developed a plan to revamp their website and social media platforms.

ClientSly's Sliders and Fries
Project TimelineApril 2017 - November 2017
Project GoalsNew Website with Online Ordering, Increase Social Media Following and Engagement

The Solution

Services UsedSEO, Website Design, Social Media Management

After meeting with the business owners, Matt & Dave, and discussing their options, we decided to implement a digital marketing strategy that consisted of Web Design, SEO and Social Media Management.  With the website re-design, it was important to include an online menu, offer online ordering, utilize lead triggers, improve the aesthetics and show up on Google Search.  Social Media goals were to post 5x per week and increase engagement on Facebook and Instagram.



Impressive Results

FirstPage was able to exceed the client’s expectations.  We delivered a website on time that met all of the parameters given.  We also executed a social media strategy that is still in force today.  FirstPage posts 5x per week for Sly’s on Instagram and Facebook.  We develop and curate all content that is shared on these platforms.  We are also responsible for blogger outreach to increase brand awareness for the restaurant.

WebsiteResponsive Design with Online Ordering
Facebook ReviewsIncrease of 36%
Instagram FollowersIncrease of 78%
Google ReviewsIncrease of 117%
Google RankingsIncrease of 368 spots for 21 Keywords
Google MobileIncrease of 494 spots for 21 Keywords
A visual representation