Roots Southern Salon

savannah salons

The Challenge

In a very competitive geographic area, Roots Southern Salon struggled to gain market share to obtain profitability.  As a new salon in Savannah, Roots wanted to increase it’s client base by 50% in year 2 (2017).  Roots was no where to be found when customers searched related keywords on Google.  As a salon delivering excellent service, Roots wanted to be found!

FirstPage identified areas in which Roots could overtake the competition and gain a foothold on the Savannah market.  A strategy was developed and executed.

ClientRoots Southern Salon
Project TimelineFeb 2017 - Aug 2017
Project GoalsIncrease Appointments 20%, Increase Revenue 10%, Increase Keyword Ranking to beat local competition, Re-design the website to maximize conversions

The Solution

Services UsedSEO, Website Design, Branding, Online Reputation Management, Social Media Management

After meeting with the business owner, Susan Renfroe, and discussing her options, we decided to implement a full digital marketing strategy and plan.  We decided to start with Search Engine Optimization and Social Media Management.  3 months into the campaign, Susan decided to go “all-in” and incorporate Online Reputation Management and wanted the Roots website re-designed.  With the website re-design, she also decided to simplify her logo and wanted some ideas.  We worked together to deliver a refined finished product.

The main goal was to dominate the competition in all online search services including Google and Yelp.  With a focus on becoming the #1 Salon in Savannah GA, we optimized the new website for 50 keywords and were able to reach the coveted NUMBER 1 position on Google Local.



I owe my current success to FirstPage.  The work they have done has literally saved our business and we are now in high demand!  The phone won’t stop ringing and stylists from other salons want to work here!  I couldn’t ask for a better marketing group to be partners with.  Thank you FirstPage!

Susan Renfroe

Impressive Results

With a 6 month project that is now ongoing, the results for Roots Southern Salon have been nothing short of Amazing.  We have accomplished more than our client’s expectations and are happy to continue our services to maintain the results that we have achieved.  Roots is now on retainer and continues to dominate the market.

Scheduled AppointmentsIncrease of 70%
New ClientsIncrease of 100%
Total RevenueIncrease of 82%
Google Ranking1st Page
Google Reviews#1 in Savannah
Yelp Ranking#1 in Savannah
Facebook Followers#1 in Savannah
A visual representation