Roots Southern Salon

Project Details

Timeline:Feb 2017 - Aug 2017
Client Goals:Increase Appointments 20%, Increase Revenue 10%, Increase Keyword Ranking to beat local competition, Re-design the website to maximize conversions
When Susan Renfroe approached us, she had a major problem with her salon: zero visibility.

In a very competitive geographic area, Roots Southern Salon struggled to gain market share to obtain profitability. As a new salon in Savannah, Roots wanted to increase it’s client base by 50% in year 2 (2017). Roots was no where to be found when customers searched related keywords on Google. As a salon delivering excellent service, Roots wanted to be found!

The Challenge

Roots Southern Salon had recently opened when Susan contacted our team. Located on River Street in Savannah’s historic district, a quick Google search will show you just how many competitors Roots has just a few blocks away. FirstPage identified areas in which Roots could overtake the competition and gain a foothold on the Savannah market.  A strategy was developed and executed.

SEO Driven

Our Solution

Search Engine Optimization


Business Listings Management

After meeting with the business owner, Susan Renfroe, and discussing her options, we decided to implement a full digital marketing strategy and plan. We decided to start with Search Engine Optimization and Social Media Management. 3 months into the campaign, Susan decided to go “all-in” and incorporate Online Reputation Management and wanted the Roots website re-designed. With the website re-design, she also decided to simplify her logo and wanted some ideas. We worked together to deliver a refined finished product.

The main goal was to dominate the competition in all online search services including Google and Yelp. With a focus on becoming the #1 Salon in Savannah GA, we optimized the new website for 50 keywords and were able to reach the coveted NUMBER 1 position on Google Local.

I owe my current success to FirstPage.  The work they have done has literally saved our business and we are now in high demand!  The phone won’t stop ringing and stylists from other salons want to work here!  I couldn’t ask for a better marketing group to be partners with.  Thank you FirstPage!

Susan Renfroe


With a 6 month project that is now ongoing, the results for Roots Southern Salon have been nothing short of amazing.
Scheduled Appointments
Total Revenue Increase
New Client Increase
Results you have to see to believe.

We have accomplished more than our client’s expectations and are happy to continue our services to maintain the results that we have achieved. Roots is now on retainer and continues to dominate the market.

Through our technical SEO efforts: Roots is now ranking #1 on Google and Yelp for important keywords. We also saw a huge jump in Google reviews, Facebook page likes, and Instagram followers.