They were unsure of what to sign-up for and how to go about generating leads online. Their Google Ads account had been set up initially, but it was put on the Ron Popeil method of “set it and forget it”. A lot of money was wasted on paying for clicks for terms non-related to their business. They were not working with a Google Partner Agency before like FirstPage.
Bio-One’s organic traffic was close to 0 and the ranking for terms related to the service offering were no where to be found. The major problem was that the leads were just not coming in at the rate they would have liked! FirstPage identified areas in which Bio-One Savannah could improve in their local SEO and Google Ads management efforts and offered to help navigate the process.
We felt that Bio-One Savannah was wasting up to $1000 per month on clicks that were not relevant to the business and would not generate a lead. FirstPage is a certified Google Partner and can navigate the Google Ads Platform and help eliminate wasteful spending! Our goal was to re-invest that wasted budget into local SEO and proper Ads Management.
I’m now getting over 50% of my calls from the website. Lots of calls and lots of jobs coming in! I have 8 mold inspections in 2 days from the activity that FirstPage Marketing has done!
In a relatively short period of time (2 months), Bio-One Savannah has seen an increase in Organic Traffic, increase in leads coming from the website and an increase in Google Ads leads. The two month comparison shows a 176% increase in calls placed from the website.
The Google Ads budget has been modified to now eliminate key phrases that were being wasted. For example before Gary paid for terms like: “pet odor candles”, “black light to detect dog urine”, “gbi crime lab openings”, “grass dying from dog urine”, “which vein brings clean blood from lungs to heart” and my favorite “how to clean my urine from marijuana while pregnant”.
Now terms getting clicks are: “mold removal companies near me”, “crime scene cleanup”, “mold remediation savannah ga”, “mold service savannah ga”, “suicide cleanup”.
The value is HUGE for both the organic and paid Ads results!