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Why should I optimize my site? Site optimization is essential to helping Google and other search engines rank your site.  If your site is poorly optimized, this can and will affect the following things: Your Search Engine Rankings Your microsite traffic The number of leads generated from potential clients The amount of Annual Premium you produce Tips to optimizing your microsite Through working with agents,...Read More

How do I find the right Keyword??? It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO,...Read More

Google and other search engines are trying to do 2 things.  1 – Increase their revenue (without looking like they are trying to increase their revenue), 2 – Provide searchers with websites that are most relevant to the terms that they search.  SEO is a popularity contest.  If you can get all of your friends to say you are cool and people at other schools think you...Read More

We have scoured the web to find the most useful tips that we feel will help you and your business to succeed in your social media marketing efforts. You want to find the best bang for your buck and you want results from your social media campaign… NOW! Here are the top tips that we feel can help you get quick, cost effective results: 1. “Good marketers copy; great...Read More