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Follow these tips and watch your website rank higher and higher in search engine results. 1. Publish and Update Relevant Content Updated content is the top driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance and in turn improves your Google ranking....Read More

Google My Business Descriptions are Back! We are excited that Google has decided to allow businesses to add and edit the Business Description.  This is an excellent opportunity for businesses to include SEO rich content directly into the Google Maps and Local listings. Back in 2016, Google removed the feature but now people are seeing it coming back into Google My Business and in the local panel. ...Read More

Why should I optimize my site? Site optimization is essential to helping Google and other search engines rank your site.  If your site is poorly optimized, this can and will affect the following things: Your Search Engine Rankings Your microsite traffic The number of leads generated from potential clients The amount of Annual Premium you produce Tips to optimizing your microsite Through working with agents,...Read More

How do I find the right Keyword??? It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO,...Read More

Google and other search engines are trying to do 2 things.  1 – Increase their revenue (without looking like they are trying to increase their revenue), 2 – Provide searchers with websites that are most relevant to the terms that they search.  SEO is a popularity contest.  If you can get all of your friends to say you are cool and people at other schools think you...Read More