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Recently, Google discovered that locksmiths and plumbers in the San Francisco area were abusing home service ads. As a result, Google announced a new verification process that shows whether a company is “Google guaranteed” or not. This process will allow businesses to stand out and showcase their credibility in comparison to competitors who aren’t verified. Below you can view what users will see in the search results....Read More

Follow these tips and watch your website rank higher and higher in search engine results. 1. Publish and Update Relevant Content Updated content is the top driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance and in turn improves your Google ranking....Read More

Google My Business Descriptions are Back! We are excited that Google has decided to allow businesses to add and edit the Business Description.  This is an excellent opportunity for businesses to include SEO rich content directly into the Google Maps and Local listings. Back in 2016, Google removed the feature but now people are seeing it coming back into Google My Business and in the local panel. ...Read More

Why should I optimize my site? Site optimization is essential to helping Google and other search engines rank your site.  If your site is poorly optimized, this can and will affect the following things: Your Search Engine Rankings Your microsite traffic The number of leads generated from potential clients The amount of Annual Premium you produce Tips to optimizing your microsite Through working with agents,...Read More

How do I find the right Keyword??? It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO,...Read More