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Google says security should be so normal you don’t see it. But bad security should be in your face. Google is phasing out the green lock icon and “Secure” label next to URLs on Chrome — emphasizing that safe websites should be the norm. Right now, all HTTPS websites show that lock and label if you’re visiting the page on Google’s Chrome browser — telling...Read More

Optimize your Google My Business listing Many local businesses just claim their GMB listing and forget about it. What most businesses don’t realize is that there are a variety of other features Google gives you that you can use to optimize your Google My Business listing and several reasons why you should frequently check your business listing to ensure that its accuracy stays intact. Step...Read More

Claim your Google My Business listing To add your business information to Google Maps, Search, and other Google properties, you’ll need to create a Google My Business listing (or get access to one, if it already exists). Manage how your business information appears across Google, including Search and Maps, using Google My Business—for free. Step by Step 1. Navigate to https://www.google.com/business/ 2. Use a gmail account...Read More

It’s no secret that Google My Business is an extremely powerful tool provided by our friends at Google for no cost. You heard me right. It costs exactly zip. Zero. Nada. Why is Google My Business so powerful? With 80% of local business searches happening on mobile devices, we have the ability to capture customers in those “need to act” micro-moments. When I’m motivated to buy or I...Read More

First Page Guaranteed? Many SEO companies sell their services to businesses on the basis that they “guarantee page one rankings”. The deal might be for a couple of keywords, or it might be for ten or more keywords depending on the price they’re charging, but the principle is the same – if they get you on the first page of Google for those keywords then...Read More