Search engine optimization (SEO) is the backbone of your online presence as a small business owner. While content marketing is important, the content you are producing means virtually nothing if it doesn’t reach anyone. SEO is what generates local leads and is the art of converting your traffic into customers. It’s no walk in the park, and optimizing your content can be overwhelming if you aren’t equipped for it! Below are five strong reasons that you should consider outsourcing your SEO to an expert.
Google changes its search algorithms frequently. Each time that the algorithm shifts, your approach to SEO must be modified. This means that SEO is not a one-time fix, but an ongoing process that requires consistent upkeep. Outsourcing comes in handy here!
As a small business owner, your expertise doesn’t reside in digital marketing. Outsourcing this continuous optimization to experts who are ahead of the game will save you time that you’d otherwise be using to research and learn years worth of updates. Outsourcing SEO is a long-term investment. SEO experts are the first to know when an update is live, and they can alter their strategies accordingly!
Outsourcing SEO is time and cost-effective for several reasons. When you aren’t familiar with digital marketing, a lot of time can be spent researching, learning, and training. There’s no guarantee that the time you spend will pay off, either. Your time as a small business owner will be better spent finding the best experts/agency for the job.
Likewise, various forms of technology and data management tools are necessary to implement SEO (and they aren’t cheap). While you could pay for access to this software yourself, if you aren’t an expert on utilizing it, it makes more sense to put that money towards outsourcing SEO. The experts will already have access to the tools that you know, and they’ll know exactly what to do with them.
One of the many pros of outsourcing SEO is that an expert has enough experience to smoothly navigate when something goes wrong. Without enough experience under your belt, you aren’t equipped to handle any of the curve-balls that come with search engine algorithms. Even if you can learn or teach a member of your team the basics of SEO, can these skills be applied to your website with no prior experience? Chances are, if a mistake is made that your team is unable to fix, you’d ultimately outsource someone to fix it. You might as well skip this step and outsource your SEO from the start.
With good SEO comes a visible, accessible, and converting website. If an expert or digital marketing agency is offering SEO services, they will optimize your website. While this may not always mean complete website development (it may, depending on where you outsource), it does mean that your website will be cleaned up to fit SEO standards. Your overall web presence will be cleaned up, too, with quality outsourced SEO. This includes your credibility as a small business owner! There are three categories of SEO (a lot of work, right?) and the right expert or agency will cover all three.
The three categories of SEO are on-page, off-page, and technical SEO. On-page SEO is where titles, headers, text, and more will be optimized on your website to include keywords. Technical SEO will be the back end of this, focusing on how quickly your website loads and if it is SSL certified. Lastly, off-page SEO includes link building/backlinks, your Google My Business (GMB) profile, etc.
Between the three categories of SEO, you can see how much there is to cover! As a small business owner, outsourcing SEO provides you with a website that not only makes it easier to convert your traffic into new sales, but helps you establish credibility on the web as a business. Could you/your staff accomplish that without outsourcing?
As with anything else that your salon is putting time, effort, and money into, you want to know what the return on investment of your SEO campaign is. Without outsourcing SEO services, this information is just another thing you’ll have to pull together. From your website optimization to your online presence elsewhere, you’ll be piecing together what progress (if any) your campaign has made in terms of visibility and revenue.
Outsourcing SEO would cover this with comprehensive reporting. One of the main benefits of outsourcing SEO is that you will have a clear understanding of whether the campaign strategies you’ve helped create are generating results, without the hassle of gathering them yourself. Not just this, but you’ll also understand what these results mean for your small business in detail!
SEO is the backbone of your online presence as a business and is the main way to convert local leads and traffic into new customers.
Your business should be outsourcing SEO to an expert/agency because it is an ongoing process that isn’t simple. It will be time/cost-effective, you won’t have to navigate error alone, you’ll have a functioning website and credible online presence, and you’ll be able to understand your ROI with comprehensive reporting.
Outsourcing SEO allows you to leave the algorithms to the experts and the business management to the owners, meaning as a small business owner, you’ll have more time to manage your heavy workload while still attracting new customers.
For more SEO-related tips, read our blog on optimizing your Google My Business Listing.
Our mission is to improve businesses online visibility and conversions. We believe in Search Engine Optimization and factor it into any decision we make.