Instagram Business vs Instagram Creator: Which Do I Need?

Instagram can be used for many purposes, from business promotion and influencer marketing to personal photo-dumping and fan accounts. To distinguish between what users are using each platform for, the app gives users the opportunity to label themselves as one of three things: a personal account, a business account, or a creator account.

The question is, which one is the best fit for you?

Instagram Personal Account

If you can’t think of another reason as to why you’re using Instagram aside from posting stories with your friends, exploring celebrity profiles, and keeping up with your family who lives in another state, then you are probably safe to stick with Instagram’s original format: the personal account. The personal account is exactly as it sounds, as you’re not using the platform for anything other than personal enjoyment.

Instagram Business Account

Simply put, a Business account comes with various features that are intended for established brands. As an established brand, your main priority (typically) is to drive sales for a service or product. This is why an Instagram Business account is geared towards promotion and direct action.

Instagram Creator Account

While the two sound questionably similar, there are still key distinctions between an Instagram Business account and an Instagram Creator account. Unlike a business, a creator’s main goal may not always be to drive sales traffic. Many Creator accounts fall under the category of self-expression, where artists are simply labeling themselves to showcase their work. A business always creates, but a creator doesn’t always have to be a business. We are in the era of influencers and influencing, after all!

What Features Are Shared

  • Analytics Tracking (Post Insights, Account Reach, & Profile Activity)
  • Inbox Filtering (Primary, General, & Requests)
  • Instagram Creator Studio (Post Scheduler, Sound Collection, & more)
  • Paid Partnership Tag (In both Posts and Stories)

What Features Aren’t

Product Tagging

While both types of profiles do share the ability to tag products, there are differences in how this can be done. A Business account can easily tag products through the Instagram Shopping feature, while Creator accounts need direct approval from the brands they are tagging.

Categories

Underneath your profile name and before your bio is an area designated to categorization. Both accounts can categorize themselves, but the options given differ. A Business account can choose from categories such as a Marketing Agency, Restuarant, and Shopping/Retail. A Creator account is limited to categories such s Writer, Personal Blog, and Gamer. This difference really emphasizes the differences between the two accounts.

CTA’s (Call-to-actions)

As mentioned already, the goals of each account type typically differ. This is why Instagram gives different call-to-action options to each account type. As a Business account, you can encourage your followers to order food, book a service or appointment, and reserve a space or time. As a Creator account, you are limited to encouraging them to book or reserve. If you are a restaurant, for example, this could be make or break in choosing which type of account is right for you.

Post Scheduling

Both accounts have the ability to schedule content, but only one type of account can do it through third-party integration. Business accounts can use third party software such as Hootsuite, Buffer, Zoho, and more to schedule their content in bulk and ahead of time. Creator accounts only have one option for this: Instagram’s Creator Studio.

Key Takeaway's for Your Business

While the two sound questionably similar, there are still key distinctions between an Instagram Business account and an Instagram Creator account. Unlike a business, a creator’s main goal may not always be to drive sales traffic. Many Creator accounts fall under the category of self-expression, where artists are simply labeling themselves to showcase their work. A business always creates, but a creator doesn’t always have to be a business. We are in the era of influencers and influencing, after all!

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