How To Optimize Your Instagram Bio in 2023

A bio is the first thing to the eye when visiting a new Instagram page, so it’s important to cover all of your bases and revamp your text in any way you can. Consider what information is most valuable to your eye care practice concerning a potential patient!

What services do you wish to highlight most? How can patients quickly reach you? To help you move past the bump in the road that is the 150 character limit, we’ve put together a small list of ways you can make the most of the characters you DO have in your Instagram bio, as well as the most recent feature that allows you to access multiple links.

Line Breaks

Without line breaks, a small amount of information can easily look cluttered and difficult to read. To eliminate that, you’re able to edit your bio on a computer to customize your text better. Because Instagram only allows 150 characters per bio, view this as a way of cheating the system. When editing on a computer rather than a mobile device, you can space out your text by incorporating line breaks.  


Using hashtags in your bio can be a great way to organize repetitive content for your followers. That being said, make sure that the hashtags used are branded hashtags. In other words, it’s best for the hashtags to be uniquely yours, whether a slogan or a campaign name. Your profile can’t be found based on a hashtag in your bio, but it organizes your branded content so new followers can see what’s happening.

Emojis/Special Characters

While it may look as though emojis and special characters are just for aesthetics, they also hold a greater purpose when writing a bio in 150 characters or less. Just like the line breaks, these details can reduce clutter and put space between your text, but can also take the place of words that are contributing to the overall character count. For example, if you were to list your business’s email address, instead of typing it out, an envelope emoji could be used. The same goes for a telephone number or location, where a phone or push pin emoji could be used instead. In addition to this, there are also special characters that you can copy and paste from Microsoft Word to have the same effect. This can be done by simply going to “Insert” followed by “Advanced Symbol.”

Name Field

The name just before your bio might seem like the smallest detail, but it is actually one of the ways that you can be easily found on Instagram. The name field is searchable, therefore it’s important to make sure you have a searchable keyword in the title, whether it is already in your business name or you have to add it afterwards. The word “optometry” or “eye care” is more than likely already in your business name, so it probably isn’t necessary to add anything else, but this is your reminder to optimize the name field if you have not already done so.

Website Link

Instagram doesn’t allow you to have a clickable link in your posts, so it is beneficial to have one in your bio for both accessibility and exposure. Listing your website home page is the best way to do this, because it is the link that isn’t changing. Without an obvious way to learn more, your chances of turning a follower into a patient are much lower.

Accessing Instagram’s Multiple Link Feature

The most recent bio feature is the ability to add multiple links. Now you are able to add up to five links into your bio, as opposed to resorting to using Linktree, a third-party linking service. While Linktree can be another great way to customize the links you wish to showcase, if you’re a business owner who prefers to keep it simple, you can now do so within the app.


Here’s how to do it:

Tap the “Edit Profile” button on your salon’s Instagram page

Choose “Add Links” and then “Add External”

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