How To Build Your Online Reputation Through Reviews

online reputation management

Are you looking for a way to improve the online reputation of your optometry practice? If so, here’s what you need to do.

Get more reviews on the right platforms.

Online reviews are currently the biggest source of social proof, and they have a clear impact on sales. This comes as no surprise, as we’re more likely to make a purchase (or appointment) if others around us—even total strangers—agree that it is a good decision.

Here are 2 main things to consider when looking to build your online reputation through reviews:

Encouraging consumers to review your practice

Sadly, consumers jump at the opportunity to leave a negative review. While this is bound to happen at some point or another, it is crucial to ask the clients who are leaving your practice happy to leave behind a review.

Encouraging consumers to review your company is an easy way to expand your brand’s reach.

Finding the best platform to leave reviews

Finding the best place to ask for reviews is crucial for a small business. The easiest way to determine which review platform is best for the optometry industry is through the process of elimination. It doesn’t make sense for an eye doctor to ask for reviews on TripAdvisor, right?

The most important site for eye doctors to request reviews on is Google.

Google reviews will help drive your Google Business Profile on Google Maps higher and higher on the list. If you can have the most reviews as an eye doctor in your city, you have a significant advantage in outranking your competition.

Ideas to kick-start your online reputation

  • 24-hour follow-ups with clients to ask for reviews
  • Add reviews to your website
  • Leverage your scheduling software

For a full list of Online Reputation Ideas that will drive your optometry business higher up on Google, download our free Eye Doctor Digital Marketing Guide.