It’s no secret that Google My Business is an extremely powerful tool provided by our friends at Google for no cost.
You heard me right.
It costs exactly zip. Zero. Nada.
Why is Google My Business so powerful? With 80% of local business searches happening on mobile devices, we have the ability to capture customers in those “need to act” micro-moments.
When I’m motivated to buy or I need a service locally, I can simply grab my trusty phone and Google whatever it is that I’m looking for, placing a call instantly.
Another very real benefit? Customer Reviews.
They provide social validation and honest testimonials to your business which increases trust significantly.
The one problem: getting to the review section requires a few clicks to get to the “Create Review” section. This is a pain for a number of reasons.
The most important of which is friction.
Friction is anything that makes a person’s life more difficult when interacting with your business online.
Too many clicks.
A confusing process for the average person.
These are only a couple of examples of friction. We don’t want friction when we ask for a Customer Review at our Google My Business link.
Here’s how to create a direct link to send to your customers, making it easy for them to leave that valuable Google review.
To create a link, you’ll need to get the Place ID for your business. To get your Place ID:
Now we’re going to want to add our Place ID to the following URL to create the direct link:
Using the example above, the URL with the Place ID added would be:
Now when customers click the link, a window will open in their browser. They’ll be able to rate your business and leave a review instantly.
No muss. No fuss.
Here are a couple extra points to think about when getting your Google My Business Customer Reviews together:
Now create your direct link and get your customers talking about your business!
Need help? Leave us a comment below or visit our contact page. We’re always happy to help.
Our mission is to improve businesses online visibility and conversions. We believe in Search Engine Optimization and factor it into any decision we make.