Google and other search engines are trying to do 2 things. 1 – Increase their revenue (without looking like they are trying to increase their revenue), 2 – Provide searchers with websites that are most relevant to the terms that they search. SEO is a popularity contest. If you can get all of your friends to say you are cool and people at other schools think you are cool, then you must be cool! This is how Google and the other guys rank you in search. My information comes from the 2017 MOZ Local Search Ranking Factors report recently released. As a local business there are two results patterns that you must be aware of: Local Pack and Organic.
Based on the analysis from the fine people at MOZ, here are the 5 things I think you should do immediately to move up the rankings on Google (and the other guys).
Now go forth and conquer the Googleshpere…. Until the next Google update!
If you feel you may need help with some of this boring SEO stuff, FirstPage Marketing can help! We can assist you with a plan and let you execute it or we can be your full service SEO provider and help you reach that coveted #1 spot on Google!
We also have a Free SEO Audit Tool to help you find you way! Try it out now!
Our mission is to improve businesses online visibility and conversions. We believe in Search Engine Optimization and factor it into any decision we make.