Attracting skilled and passionate team members to your independent optometry practice is a major component of its success and growth. Here are seven effective strategies to give you a head start on growing your business:
Highlight the distinctive culture of your optometry practice that sets it apart from others. Emphasize the positive and supportive environment, team camaraderie, and any special events or activities that reflect your practice’s culture. Use images and videos to bring your culture to life.
Examples: Work anniversaries, industry conferences, educational meetings, community events, office pets, etc.
Let potential eye doctors know about the attractive perks and benefits they can enjoy by joining your practice. Highlight flexible work schedules, continuing education opportunities, competitive compensation packages, professional development programs, and other incentives that demonstrate your commitment to their personal and career growth.
Top eye doctors are always seeking opportunities to advance in their careers. Outline the clear career path available within your practice, showcasing the growth opportunities and potential for professional advancement. Share success stories of eye doctors (and other team members!) who have thrived and progressed within your practice, emphasizing their achievements and how your practice supports their career development.
Utilize popular social media platforms such as LinkedIn, Instagram, and Facebook to connect with potential eye doctors. Share engaging content about your practice, including photos and videos showcasing your team, state-of-the-art equipment, patient success stories, and educational resources. Post job openings and encourage your current eye doctors to share their positive experiences working in your practice.
Tip: If you’re the only eye doctor in your practice, speak about your own personal positive experiences.
Collaborate with them by sharing job postings, exchanging ideas and best practices, and attending industry events and conferences. Networking with colleagues can help you build a pipeline of talented eye doctors who may be interested in joining your practice.
Encourage your current eye doctors and team members to refer qualified candidates to your practice by offering referral bonuses. This creates a win-win situation, as it rewards your existing team members while bringing in fresh talent.
Maintain a positive online reputation for your practice by actively managing your online presence. Respond promptly and professionally to patient reviews and feedback. Regularly update and optimize your practice’s website, ensuring it is user-friendly, informative, and visually appealing. Potential eye doctors often research practices online, so a positive online impression can greatly influence their decision to apply.
Tip: For more on this, read our blog on building your online reputation through reviews.
Our mission is to improve businesses online visibility and conversions. We believe in Search Engine Optimization and factor it into any decision we make.