Maximizing Attendance: A Guide to Promoting Your Practice’s Events Online

A Guide to Promoting Your Practice's Events Online

Is your optometry practice hosting an event this year? Maybe you’re planning a fundraising opportunity with your local community or hosting a giveaway for eyeglasses. In any case, promoting your optometry practice’s events online is an effective way to drive new business and increase attendance.

Here are some tips to help you improve your online event promotion:

Optimize your website
Make sure your website is up-to-date, mobile-friendly, and optimized for search engines. Potential attendees should be able to find you online and navigate your website with ease.
Utilize Google Business Profile
Update your GBL with event details, including dates, times, and a description of the event. This information can be posted as an Offer on Google's Update feature and will be displayed when potential patients search for your practice.
Be active on social media
Posting on social platforms such as Facebook and Instagram is a simple, but effective way to promote your events. Share event details, eye-catching images, and engaging copy. Consider running paid ads to reach a larger audience.
Offer incentives
Consider offering special discounts, promotions, or other incentives for event attendees.
Partner with other businesses
Partner with local businesses to cross-promote each other's events. This can help reach a larger audience and network with other members of your community. (Ex: pop-up booths, raffles, etc)
Email marketing
Creating an email campaign for your event is the perfect way to reach your existing patients because you already have their contact information. If a particular group of your patients would benefit from an event, email marketing also allows you to segment your email list to target specific groups, such as those who have attended events in the past or who have shown interest.
Encourage reviews
Encourage attendees to leave reviews after the event to help spread the word about future ones. Potential patients and attendees are likely to read the reviews of your practice, and a positive review about a previous event could lead to a larger turnout.

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